The Money Shot - longlinemarketing

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IMAGE: Dropping the markers emotional intelligence guy
HEADLINES (multiple?)
HASHTAGS Opened discussion
became a running discussion amongst attendees
Created an internal joke of a shared experience.
Engaged speakers create engaged atendees

IMAGE: Juggling guy
HEADLINES (multiple?)
HASHTAGS
the progression of events could have been used to build excitement

IMAGES


SPEAKERS

IMAGE: Life is good guy  - chair, Another one?HEADLINES (multiple?)
HASHTAGS
visual, mouse hairs
brought parents

IMAGE: club chairs
facilitate discussions
More relaxed and authentic

IMAGE:
Visuals being presented on the screen

IMAGE: Speakers taking questions during and after speaking.
Face-to-face provides One-on-one access

IMAGE: find shot with conference branding

IMAGE: dancers
Show off your rock stars 


MEMBERSHIP

3 IMAGES: Staff pics ASBO chicago trip, ron dancing, John at reg
Meet the staff
Giving Thanks - board, volunteers
Communication

IMAGE: showing others how to use SM ASBO
strong SM users can create converts

IMAGE: reception shot
Hold a tweetup - get their feet wet


RECEPTIONS

IMAGE: table and room shots - Boston hotel, alex wedding, dancing
getting ready. post pics of the getting room ready and the food

FOMO. Make a party slideshow blow out blog
F1 shot - get photos from venue to build fomo


FOR THE STAFF

Admin - Get headshots done for year round

IMAGE: ASBO board/pres shots
gift to board members


SPONSORS

Personal relationship with people
Offer sponsors images in and out of booth
Create a folder of images that a sponsor can use to promote their relationship with you.


EXHIBITORS

What makes a great exhibit booth display
Branding placement


OVERCOMING OBSTACLES

Overflow outside room on video also on screen
Waterbottle - making it part of the shot
Low light - make it a motion shot
Low light - balance them on railings or tables.



"Your best light"


MAKE A BUTTON PHOTO FOR EACH CATEGORY OF BLOG TO RUN VERTICALLY ON THE LEFT


BLOGS


Social Media: Where are your new members?

Picking your platforms -  What are the most visual
where are your current members
DESCRIBE MY APPROACH TO EACH AND THE MARKETS THEIR MEMBERS ARE INTERESTED IN


Last year's photography to promote this year's conference

What images to reuse 


Retrospective party slideshow 

You missed out, bet ya wish you came


Importance of your speakers

get them to promote your event
create common ground fro attendees to start conversations provide one on one opps for attendees to interact after


How to use photography to promote sponsorship

modern sponsorship is more than a banner what
It is a partnership include different levels of promotion with different levels of sponsorship
Help them promote their attendance
provide crowd shots and/or booth pics from last year


Improving social media marketing for events

Have a dedicate person on or off staff
Don't be intimidated by social media marketing
start small and see what your community responds to.
Post across platforms to see 


The inauthenticity of stock photography

Being authentic!
Sterile and generic
Doesn't reflect your community
face recognition
reflect the positive experience with attendance


Receptions

decide on a drink policy
show pictures of food and dancing on social media
Celebrating what makes your conference unique


Boston Massachusetts

617 • 491 • 8238

Small Businesses & Nonprofits

• Photography
• Graphic Design for Print and Web Marketing
• Social Media Content and Management
• Grant Writing, Fundraising, and Sponsorship

Conferences & Events

• Photography
• Graphic Design for Print and Web Marketing
• On-Site and Year-Round Social Media
• Photography for Value-Added Sponsorship

Conference Care Package

A sponsorship package to innovate your event, personalize your participant’s experience, and produce revenue for your organization.

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